by Bonnie Leedy | Oct 8, 2019 |
What is the ROI of inbound marketing? Helping potential customers understand the personal value and benefits they can enjoy from your service or product is a surefire way to encourage them to do business with you. But how do we accomplish this without being really,...
by Bonnie Leedy | Sep 25, 2019 |
Your website is the bread and butter of your strategic communications efforts Oh, how I love the smell of fresh-baked, homemade bread wafting through my home. It beckons my family to emerge from their caves and partake of the warm goodness. It encourages conversation...
by Bonnie Leedy | Sep 24, 2019 |
Put your business marketing plan to work We’ve covered the first five steps to company inbound marketing, and now you’ve come to the real “rubber meets the road” steps. In our previous articles, we discussed the first five steps to developing a marketing plan. If you...
by Bonnie Leedy | Sep 23, 2019 |
So, where do we even begin? Inbound marketing can seem overwhelming if you are insanely busy running your business or are new to the marketing game. But you can do it with planning and an investment of your time. If you missed our previous articles “ Marketing Your...
by Bonnie Leedy | Sep 22, 2019 |
In our last article, we explored the differences between outbound and inbound marketing and which strategy you should pick. Spoiler alert, it’s inbound marketing! A higher return on investment, a sense of trust, and accurate, measurable results are why! But how does...
