As a business owner, you understand the importance of effective communication. Along with the costs and intricacies involved in running your business on a daily basis and the need to attract and satisfy customers, you are constantly marketing your products or services. This requires an effective communication tool that will help you inform your audience, build relationships and trust, and continually check the pulse of your customers. An effective social media presence can help address those needs. Social media for businesses must be a vital part of your communications strategies. The most effective business communications strategies and the best business websites take advantage of the synergies of these two vital platforms.

Why Social Media?

Your customers are already using social media on a daily basis—if you aren’t already, it’s past time for you to get in on the action.

Studies show that 74% of online American adults use social media networking sites (and that doesn’t include the numbers of folks using their phones to “Google” businesses while looking for something specific. That’s three-quarters of the adult population and a million new people who are joining social media every single day! 

Your customers are using Facebook, Instagram, Twitter, and Pinterest to connect online with the world around them, so statistically, those are the most useful platforms for organizations to use to communicate and increase involvement. Other platforms, like LinkedIn, blogging, and podcasts are also very popular. Each platform has a unique personality and attracts people from different walks of life. To be where your customers are, it makes sense to have more than one social media platform as part of your plan to reach potential customers and engage with current ones.

An Extension of Your Business Website

Your company’s website (and effective website management) goes a long way to meeting your communication and marketing needs, but in this digital age, your second most important online communication tool is social media for your civic organization. One cannot replace the other; they work together to help you tell your company’s story more completely. While the best civic websites “pull” your audience in, social media “pushes” straight to their news feeds. Rather than just telling people about your community, social media allows you to show them. Both should be an integral part of your civic public relations strategies. Utilize the technologies that will improve community engagement, and stay in the communication game.

Our Social Media Services

In addition to our stellar company sites services, Biz Webmasters helps businesses use social media to achieve their communication and marketing/branding goals even more effectively. With services covering everything from social page set-up and support to page management, we have a package to fit your specific needs. As part of our website management services, we can make sure your social media efforts are seamless and highly effective. Strengthen your business's public relations today by implementing social media services for your company. We can help.

Learn more about our social media management packages>>